Doubland
eight months inside the client team
eight months, from the Doubles to the landing
I have been on Doubland for eight months, inside the client team, and my scope grew the whole time. I started on the replay viewer and moved into the Doubles themselves: how they find their way through the town, how they reach the exact spot they are heading to, when two of them start talking, and the data that describes every place. Then I built the player around it: timeline, speeds, live mode, share links and highlights. Since September I own the front end and the landing of doubland.ai: the new city map and how it runs on phones, the person card on each Double, chat with a Double from the landing, and account, sign-in and onboarding. My way of working there is to measure first, write down the decision and why, and ship in small steps with tests, checked on real phones.