Nicolás Demaria

eight months, from the Doubles to the landing

I have been on Doubland for eight months, inside the client team, and my scope grew the whole time. I started on the replay viewer and moved into the Doubles themselves: how they find their way through the town, how they reach the exact spot they are heading to, when two of them start talking, and the data that describes every place. Then I built the player around it: timeline, speeds, live mode, share links and highlights. Since September I own the front end and the landing of doubland.ai: the new city map and how it runs on phones, the person card on each Double, chat with a Double from the landing, and account, sign-in and onboarding. My way of working there is to measure first, write down the decision and why, and ship in small steps with tests, checked on real phones.

Formal company experience

Powtoon is Nicolás’s most formal company experience: 3+ years inside a London-based product organization, shipping frontend and product work around AI video generation and text-to-speech while coordinating across global teams, backend, design, leadership, scrum, and QA.

The most important project I work on

Perplace is the most important project I work on today. It is a 3D world creation tool: it generates editable 3D cities, buildings and interiors. You start with a real place, a reference or an idea, and you get one connected world, from the streets to the rooms inside, where every building can be entered and the objects keep their meaning as data.